Creating a cohesive and engaging design system for a leading travel company
Overview
When I joined Overseas Adventure Travel (O.A.T.), the company was focused on print material to reach their audience. I helped the company expand into the digital world with a new design system,
Issue
O.A.T. didn't have a design system when I joined. The company is in the process of pivoting from print to web. With the new focus on web, we needed a cohesive and engaging design system to set the foundation for the brand and its new CMS.
Results
Created a design system to use across all of web. Typography, colors, buttons, icons, components, and so on and so forth. The system follows atomic design methodology to help streamline processes and ensure consistency.
Duration
6 months
Role
UI Designer