Overview
Chadwicks of Boston is a women's apparel brand offering styles that are classic, timeless and versatile. I worked as a Web Designer/Production Artist. I designed engaging, and brand-consistent homepages and emails. And I continuously worked towards developing more dynamic site content and emails.
Below are selected homepages, emails, photorgaphy, and so on and so forth that I've done throughout my role.
$20K-50K Generated Daily from Emails
Time Savings from Templates
-20% Designer Time Savings
Timeline
2016–2019
Role
Web Designer
Homepages
I designed a series of rotating homepage templates that we then updated weekly to highlight new and seasonal products. This allowed for fresh and engaging content while showcasing a variety of products.
Emails
I designed daily marketing emails to drive sales and support key business goals, combining compelling visual design with targeted messaging and product storytelling. Individual campaigns delivered measurable results, with some sends generating up to ~$20K in profit.
