Designing homepages and emails for an apparel brand
Overview
Chadwicks of Boston is a women's apparel brand known for classic, timeless, and versatile styles. As a Web Designer / Production Artist, I designed engaging, brand-consistent homepages and emails, and worked to make the site's content more dynamic over time.
Here's a selection of homepages, emails, and photography from my time there.
$20K–50K generated per email send
20% reduction in designer time
Timeline
Q2 2017-Q4 2019
Role
Web Designer / Production Artist
Homepages
I designed a series of rotating homepage templates that we then updated weekly to highlight new and seasonal products. This allowed for fresh and engaging content while showcasing a variety of products.
Emails
I designed daily marketing emails to drive sales and support key business goals, combining compelling visual design with targeted messaging and product storytelling. Individual campaigns delivered real results, with sends generating anywhere from $20K to $50K each.
