UX & UI Designer based in Boston, MA

I'm a designer with 10 years of experience across agencies, startups, and in-house teams. UI design and design systems are my bread and butter: I love building a system and using it to bring real pages to life. I'm just as drawn to the UX side, balancing what users need with what the business wants, and the research, interviews, and workshops that get you there.

Currently at Overseas Adventure Travel, I created a new design system and integrated it into a new CMS during a platform migration. I've reimagined key pages within real technical constraints and, most recently, advised on a ground-up redesign with a UX partner. I work closely with engineering and customer experience in an agile, MVP-driven process, and I run experiments across the site to move the numbers that matter, like product-page visits, cart saves, and new-customer acquisition.

You can view my resume or reach out at afraser51@gmail.com.