Overview
Overseas Adventure Travel (O.A.T.) is a leading travel company with roots in print material. They aim to pivot and be more web-focused in 2025 and beyond. I helped the company set its framework and expand into the digital world with a new design system.
Issue
O.A.T. didn't have a design system when I joined. With the new focus on web, we needed a cohesive and engaging design system to set the foundation for the brand and its new CMS.
Solution
Created a design system to use across all of web. This includes typography, colors, buttons, icons, components, documentation, and so on and so forth. The system follows atomic design methodology to help streamline processes and ensure consistency.
Did it work?
Yes! Designers and developers both benefit from this new system. We saw less time spent on designing and coding new projects, improved QA, and consistency across pages new and old. Our biggest win was launching our site in our new CMS on time.
Time + Duration
Q4 2024–Q2 2025
6 months
Role
UI Designer
Typography
Switched from Open Sans to Circular, upgrading from a common free typeface to a more distinctive paid one.
Flexible system that supports all screen sizes. Defined specific use cases, font sizes, font weights, responsive sizes, and line heights for consistent styling.
Colors
Full suite of colors with tints and shades to help with accessibility, hierarchy, brand recognition, and visual appeal.
Components
Reusable components to speed up the design and developing process and ensure consistency.
